Perhaps desperate times called for desperate measures, but one thing is clear: Whatever sense of desperation compelled Marc Cherry to retake the reins of the show he introduced more than two years ago came just in time.
While it’s difficult to say that any TV show that pulled in more than 22 million viewers per week and finished the season ranked fourth overall was struggling, it was plain to see that ABC’s “Desperate Housewives” lost something in its sophomore season.
“Something” in addition to nearly 1.5 million viewers, that is.
It was its edge. The sense of daring and the unique voice that propelled the show to instant near-classic status was gone. The characters were still there, but the story, the intrigue, the dark humor wasn’t.
Cherry promised a change at the start of the third season. He vowed to be more hands-on, saying that every script would pass across his desk - a responsibility he may have let slip away last year. Two months into the new season, Cherry has once again managed to do what would seem impossible if it hadn’t happened on Wisteria Lane.
He hasn’t just silenced the critics. He’s made us stand up and shout once more about what a fantastic little slice of suburban heaven he and his team of writers have served up.
But it wasn’t easy.
“Housewives” kicked off the season with a premiere watched by more than 24 million people, according to Nielsen Media Research. The audience proceeded to dwindle weekly for a month, reaching a low of 19.7 million for the Oct. 22 episode.
But like a prize-fighter on the brink of a knockout, “Housewives” came back swinging and has owned November sweeps with a shocking Nov. 5 episode in which two characters were gunned down, and a follow-up Sunday that proved the earlier success was more than a one-shot deal.
“Housewives” is now averaging more viewers than any other show this season, holding a slim lead (22 million to 21.98 million viewers) over its old ABC neighbor, “Grey’s Anatomy.”
The turnaround came through the flushing away or fleshing out of storylines that remained from last season.
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