After a two-year wait, Desperate Housewives’ Nicollette Sheridan is the face—and body—of Hestia bras in New Zealand.
Worthing-born actress Nicollette Sheridan signed as as the front-woman for Hestia bras in Australia back in October 2005, but the brand has only this month exported its “Desperate Housewife”-helmed campaign across to New Zealand. Sheridan, who stars as Edie Britt on Desperate Housewives—the show’s costumes are discussed in Lucire this month—was chosen as the face of the campaign by Hestia parent Pacific Brands.
Pacific is targeting women with normal figures as well as those with fuller shapes. The slogan, ‘Support for women at work’, the campaign highlights the multi-purpose aim of the Hestia range.
In the latest campaign, which breaks on both sides of the Tasman for the first time, Sheridan is shown doing the washing up, ironing, watering the garden, and working the barbecue.
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