Award-winning actress Eva Longoria has been named the lead ambassador for a new public service campaign, created in partnership between the Callaway Golf Foundation and the Entertainment Industry Foundation, aimed at raising awareness and funds for ovarian cancer prevention.
In her role as the campaign ambassador, Longoria will appear in both TV and print public service announcements to encourage women to better understand their risks for the disease and to urge them to get involved in the cause. Ovarian cancer is the second leading gynecologic cancer and, the most deadly, accounting for more than 15,000 deaths annually. Because there is no accurate screening test to detect ovarian cancer, it is typically diagnosed at a late stage when it is more difficult to treat.
“I was shocked to learn that ovarian cancer is the most deadly reproductive cancer with no early detection test available,” said Longoria. “That’s why I’ve teamed up with the Callaway Golf Foundation and the Entertainment Industry Foundation to educate women about ovarian cancer. Until there is an early detection test, we are urging all women to get involved in understanding their personal risk for the disease.”
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